Hey Cow, I see you now!

An arts project presented by the St-Albert Curd Festival

ST-ALBERT – Thursday, October 29, 2020 – The Curd Festival is adding a dash of colour to the village of St‑Albert and its surroundings with a new project entitled “Hey Cow, I see you now!”.

Like many other cultural organizations, the Curd Festival had to cancel its annual late summer gathering due to the sanitary measures imposed by the pandemic. But that didn’t stop imaginations from going into full swing to brighten up the community this year by dotting the landscape in and around St-Albert with statues of cows painted by local artists, nearly half of whom are from the Prescott & Russell area.

1 Circuit – 20 cows

Over a span of some 30 km, people will get to admire about 20 cows installed in front of businesses, farms and residences between Embrun and Casselman, but mostly in and around St-Albert. Already the cows popping up around Eastern Ontario have generated tremendous curiosity and enthusiasm throughout the community. “As soon as we started installing the cows two weeks ago, we began receiving e-mails from the villagers asking if they could have one on their properties,” commented Curd Festival Executive Director Michel-Olivier Matte. “We also received a lot of phone calls from people thanking us for adding some colour to the landscape,” he added.

The festivaldelacurd.ca site has a photo gallery of all of the cows and the list of artists who contributed to the project. There is also an interactive map of the route that people can check for the cows’ locations, as well as a Google Maps route they can use with GPS. 

The public is invited to provide their feedback on their “Hey Cow, I see you now!” experience on social media by using the #HeyCowISeeYouNow hashtag with their Facebook, Instagram or Twitter posts.

Getting around during the pandemic

The organizers of the “Hey Cow, I see you now!” project invite the public to follow the route while being sure to adhere to the sanitary measures in effect, including those for inter-regional travel. That being said, families can easily set out on their adventure driving through the beautiful landscapes and discovering the region’s farms and businesses. The St-Albert Cheese boutique remains open and welcomes customers to its restaurant for take-out meals only.

What’s next?

“That will obviously depend on how the pandemic evolves. Of course, given the enthusiasm for the project shown by the Prescott & Russell community, the organizers are thinking about adding more cows throughout the territory next spring. Like many other cultural organizations, we are monitoring the situation very closely as 2021 approaches,” explains Mr. Matte. “One thing is for sure, and that’s that the outpouring of love and positive energy for the cows has encouraged us to keep working on projects that cheer up the community, and that will remain our goal over the coming year,” he concludes. The cows will remain on the circuit throughout the winter of 2021.

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Financed by the government of Canada, with the support of Celebrate Ontario program, the Ontario Art Council and La Nation municipality, the “Hey Cow, I see you now!” project is an initiative presented by the St-Albert Curd Festival. It’ was also made possible thanks to all of the following community partners: Fromagerie St-Albert, Gay Lea Foods, Qualtech, Gowling WLG, Desjardins, BDO, La Cité, Alain Royer Consultant inc., La Coop Unifrontières, Embrun Ford and Mathieu Quesnel avocat.


Kim Murray, Communications
C | kim.isabelle.murray@gmail.com
T | 819-328-9110

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