Hey Cow!

2nd edition of the project presented by the Curd Festival powered by ICI Ottawa-Gatineau

For immediate release

ST-ALBERT – Thursday, July 15, 2021 – For a second year in a row, the Curd Festival is adding a dash of colour to the village of St-Albert and its surroundings with Phase 2 of their “Hey Cow, I see you now!” project.

Even though the sanitary restrictions associated with the pandemic are slowly starting to ease, the Curd Festival has decided to once again cancel its annual late summer gathering. Instead, given the tremendous success of last year’s Hey Cow, I see you now! Project, the organizers decided to add a few more colourful cows to the herd along the circuit winding through St-Albert and its surroundings.


There will be two open house days: Saturday, July 17, 2021, and Sunday, August 1, 2021 between 11 am and 3pm, featuring artists at work on their cows on site, ready to answer questions from onlookers. Three locations in the Prescott & Russel area will offer open house activities.

  • : the open houses will be at the St-Albert Cheese Coop, the Tuque de Broue Brewery and artist Pierre Caron’s workshop at 816 Burelle Road in St-Albert.

  • : additional artists will be on hand at the St-Albert Cheese Coop and the Tuque de Broue Brewery, as well as at the workshop of a new artist, to be unveiled on the Curd Festival social media sites in the next few weeks.


If sanitary measures allow, and before the new cows are unveiled along the current circuit, the organizers hope to display the herd on the Curd Festival site in late August. They will then be joined by the latest additions. Local residents and visitors will get to check out the cows as they tour the area by car or on bicycles.

Our team is absolutely delighted to once again get to work on this community project that not only brightens up the landscape but also showcases Franco-Ontarian visual artists from this vast and beautiful community,” noted the project’s Executive Director, Michel-Olivier Matte. “The enthusiasm shown by the local artists, artisans and merchants has made all the difference, and their energy is spreading throughout the region,” he added.


ICI OTTAWA-GATINEAU has decided to join this year’s Curd Festival to give the Hey Cow circuit a boost by highlighting the works of local artists. The broadcaster will add a series of exciting and entertaining initiatives to its social media throughout the month of August to help promote the circuit. The public will be invited to vote for the virtual cow that will grace the advertising campaign promoting the circuit and the partnership on the broadcaster’s platforms.


The 30-km circuit runs by businesses, farms and residences between Embrun and Casselman, and already features some 20 cows, mostly in St-Albert and its immediate vicinity. The new herd will join the circuit in late August, and the 2021 circuit will be unveiled shortly after school resumes.

The festivaldelacurd.ca site has a photo gallery of all of the cows and the list of artists who contributed to the project. There is also an interactive map of the route that people can check for the cows’ locations, as well as a Google Maps route they can use with GPS. The open house locations are also identified.

The public is invited to provide their feedback on their “Hey Cow, I see you now!” experience on social media using the #OhlaVache hashtag with their Facebook, Instagram or Twitter posts.

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The “Hey Cow, I see you now!” project is an initiative presented by the St-Albert Curd Festival and disseminated by ICI Ottawa-Gatineau. It is made possible thanks to all of the following community partners: Saint-Albert Cheese Coop, ICI Ottawa-Gatineau, Canadian Heritage, Celebrate Ontario, Ontario Arts Council, Nation Municipality, Ontario Cultural Attractions Fund, Conseil des écoles publiques de l’Est de l’Ontario, Uniag Cooperative, Embrun Veterinary Hospital, Caisses Desjardins, Collège La Cité, Gay Lea Foods, The Cooperators, Tuque de broue, BDO and Alain Royer Consultant Inc.


Kim Murray, Head of Communications
C | kim@simoncic.ca
T | 819-328-9110

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